makswansondm@gmail.com

Digital Marketing Strategy and Content Creation for TPC Scottsdale / WM Phoenix Open

by

Customer Persona Information needed I will use ChatGPT to create a customer persona for the WM Phoenix Open based on golf fans, event attendees, and entertainment seekers. Prompt used:“Create a customer persona for the Waste Management Phoenix Open including age, job, income, lifestyle, interests, and media behavior.” Describe what you did: I generated a persona … Read more

Digital Marketing Strategy and Content Creation for Alaska Airlines

by

I will use ChatGPT to create a customer persona for Alaska Airlines by asking it to generate a detailed profile of a typical customer based on travel behavior, demographics, and preferences. Prompt used:“Create a customer persona for Alaska Airlines including age, job, income, travel habits, goals, challenges, and media behavior.” I asked ChatGPT to generate … Read more

Customer Persona for Alaska Airlines

by

Persona Name Alex Morgan 1. Demographic Information 2. Psychographic Information 3. Behavioral Information 4. Goals and Objectives 5. Objections and Concerns 6. Influence Factors 7. Quotes & Real-Life Examples 8. Visual Representation Sources:  https://www.alaskaair.com/content/about-us https://www.aviationconsumer.com/news/traveler-priorities-report

Hello!

by

As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand … Read more