Course Overview: Purpose and overall structure of the digital marketing cours This digital marketing course was designed to provide both a strong theoretical foundation and hands-on experience across key areas of modern marketing. Throughout the semester, the structure balanced learning core concepts like consumer behavior and SEO with applying those concepts through real projects. The … Read more
Positive review analysis Review collection To collect positive reviews, I went to Google Maps and searched for “TPC Scottsdale.” I filtered reviews by highest rating (5-star reviews) and selected a mix of recent and relevant comments. I focused on reviews that mentioned fan experience, course conditions, atmosphere, and overall satisfaction. Analyzing positive review First analysis … Read more
Positive review analysis Review collection Describe what you will do I went to Google Maps and searched for Alaska Airlines. I collected multiple positive reviews that mentioned good experiences like friendly staff, smooth flights, and good customer service. I focused on reviews that had clear reasons why customers were satisfied. Analyzing positive review First analysis … Read more
Customer Persona Information needed I will use ChatGPT to create a customer persona for the WM Phoenix Open based on golf fans, event attendees, and entertainment seekers. Prompt used:“Create a customer persona for the Waste Management Phoenix Open including age, job, income, lifestyle, interests, and media behavior.” Describe what you did: I generated a persona … Read more
I will use ChatGPT to create a customer persona for Alaska Airlines by asking it to generate a detailed profile of a typical customer based on travel behavior, demographics, and preferences. Prompt used:“Create a customer persona for Alaska Airlines including age, job, income, travel habits, goals, challenges, and media behavior.” I asked ChatGPT to generate … Read more
Persona Name Jake Reynolds 1. Demographic Information 2. Psychographic Information 3. Behavioral Information 4. Goals and Objectives 5. Objections and Concerns 6. Influence Factors 7. Quotes & Real-Life Examples 8. Visual Representation Sources: https://www.pgatour.com/fan-experience/fan-demographics
Persona Name Alex Morgan 1. Demographic Information 2. Psychographic Information 3. Behavioral Information 4. Goals and Objectives 5. Objections and Concerns 6. Influence Factors 7. Quotes & Real-Life Examples 8. Visual Representation Sources: https://www.alaskaair.com/content/about-us https://www.aviationconsumer.com/news/traveler-priorities-report
As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand … Read more