Positive and Negative Review Analysis of TPC Scottsdale (Waste Management Phoenix Open)

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Positive review analysis

Review collection

To collect positive reviews, I went to Google Maps and searched for “TPC Scottsdale.” I filtered reviews by highest rating (5-star reviews) and selected a mix of recent and relevant comments. I focused on reviews that mentioned fan experience, course conditions, atmosphere, and overall satisfaction.

Analyzing positive review

First analysis

For the first analysis, I copied several positive reviews into ChatGPT and asked it to identify common themes, strengths, and patterns in customer satisfaction.

Prompt used:
“Analyze the following positive customer reviews for TPC Scottsdale. Identify the most common themes, strengths, and what customers value most about their experience.”

Result:

  • High-energy and unique atmosphere
  • Iconic experience at hole 16
  • Well-maintained course conditions
  • Strong event organization
  • Fun and social environment

Second analysis (further analysis – word association)

Next, I used a word association approach to better understand emotional and descriptive language used in positive reviews.

Prompt used:
“From these reviews, extract the most frequently used descriptive words and phrases and group them into themes.”

Result:

  • Atmosphere: “electric,” “loud,” “fun,” “crazy”
  • Course quality: “clean,” “beautiful,” “well-kept”
  • Experience: “memorable,” “unique,” “must-see”
  • Social: “party,” “crowd,” “energy”

Recommendation

Based on the positive reviews, I asked ChatGPT to generate marketing recommendations to reinforce strengths.

Prompt used:
“Based on these positive review insights, suggest marketing strategies TPC Scottsdale can use to enhance and promote their strengths.”

Result:

  • Highlight the #16 hole experience in marketing campaigns
  • Use social media to showcase crowd energy and fan moments
  • Promote the event as both a golf tournament and entertainment experience
  • Emphasize exclusivity and “bucket list” appeal

Negative review analysis

Review collection

For negative reviews, I filtered Google Maps reviews to 1–3 stars. I selected reviews that mentioned complaints about crowd control, pricing, logistics, and wait times.

Analyzing negative review

First analysis

I input the negative reviews into ChatGPT to identify common issues and pain points.

Prompt used:
“Analyze the following negative reviews for TPC Scottsdale. Identify the main complaints and recurring issues customers experience.”

Result:

  • Overcrowding and long wait times
  • Expensive food and drinks
  • Difficulty navigating the course
  • Limited seating or viewing access
  • Parking and transportation issues

Second analysis (further analysis – word association)

I then analyzed emotional tone and recurring wording in complaints.

Prompt used:
“Extract common negative words and phrases from these reviews and group them into themes.”

Result:

  • Crowds: “packed,” “overwhelming,” “too crowded”
  • Pricing: “expensive,” “overpriced”
  • Logistics: “confusing,” “hard to get around”
  • Experience: “frustrating,” “stressful”

Recommendation

Finally, I asked ChatGPT to suggest improvements based on the negative feedback.

Prompt used:
“Based on these negative review insights, suggest actionable improvements TPC Scottsdale can implement to improve customer experience.”

Result:

  • Improve crowd flow and signage throughout the course
  • Add more seating and viewing areas
  • Introduce better transportation and parking guidance
  • Offer more affordable food/drink options or bundled packages
  • Use an event app with maps, wait times, and navigation tools

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